If there had been the lifelessness of the film market

For the duration of the Festival de Cannes, the competition was high-level. And the hubbub around the official selection, generally praised by critics, would almost believe the Festival gathered together on the Croisette that the economic crisis was over. If there had been the lifelessness of the film market. Vendors from around the world come to find a dealer to get their films out of their borders, in the room, television, video...

But on the business plan, Cannes has instead remained in shock. With weakened purchasing power, sometimes penalized by the effects of foreign exchange, the international market was a sad mine. Territories which accounted for large opportunities for the film industry came with drastically reduced budgets. Starting with the United States, the Spain, the Japan, the Korea, the Russia or the countries of Central Europe. The transactions are often débouclées at prices much lower than in the past. Prices ranging up to 30 falls were recorded with some countries, such as the Japan or the Russia. "But, said Didier Duverger, CEO of Coficiné, the Bank for financing of cinema of Natixis, the France, the Italy or the Germany and a little England remained rather active in the market."

The after Festival

Distributors focus on security, transactions are rather concentrated on the purchase of already turned films, rather than on projects which were not yet bouclé. American independent films are made more rare on the market. "And, notes Jean Labadie, the founder of the dispenser tray Film, he left in 2007 to create a competitor, the Covenant, many big-budget film projects have failed to be finance, lack of sufficient international pre-sales.".

On the other hand, in Cannes, a positive sign can become hard and cash cash. If a selection in the official competition was enough to draw attention to "A prophet" of Jacques Audiard, on the other hand, the unanimous critical home, him, triggered a series of sales abroad. Good start of the film adaptation of "Millennium" in France (around 600,000 entries last Thursday) has also accelerated transfers of rights in several Anglo-Saxon countries (Britain, New Zealand, Australia...). On the eve of the closing of the Festival, the society of production and distribution StudioCanal drew his side a positive balance of its activity: "StudioCanal has made the largest market of its history this year, in terms of turnover", was looking forward Harold van Lier, international sales manager of the subsidiary of Canal . Cannes market, the company, which is also present in Germany and Britain since Kinowelt and Optimum redemptions, has made several feature films that have received excellent: whether "Chloé", of Atom Egoyan, whose rights to the operating room, video and TV were sold around the world except the United States and the Canadareserved for the Toronto market in September. Or the long-animated film "Around The World In 50 Days" ("the Tower of the world in 50 days").

The Festival and its market completed, will now to play the après-Cannes. It will be measured number of entries made by selected or better rewarded films including the palme d'Or.