Everything is then negotiated with the banker

Photo credits: If the own funds is essential, it can however be slightly negotiable. "Blinder" your financial record

Own funds

Cornerstone of your financial record, the height of your personal contribution will most often decide banks to lend you, or not, the necessary starting capital and therefore determines your route free suite: "Either the candidate is in that request the franchiseur1 nails, or project will not come," soberly summarizes Patrick DeronneDirector of the development of the Monceau flowers sign. Jean-Michel Illien, frankness and Director of the cabinet Council Franchise Management says: "the franchisor, who has already duplicated the concept, and the banker, that referenced the sign, have an idea of the amount of contribution required." Do not trust them on this point or try to "force" would be detrimental to the future of the project. When starting of activity and the search for a standstill, if everything is not included in the financial record, including the need for working capital (BFR), the adventure would be too risky. "And to warn:"a franchisor that encourages a candidate to begin, despite a lack of own funds or a forecast too optimistic, is fleeing urgently."

Alleviate a financial deficit

If the own funds is essential, it can however be slightly negotiable, depending on individual cases. "Without being too far from the requested contribution, it may swing based on the experience of the candidate, the selection of its city introduction or possession of a particularly well-positioned local relativizes Patrice Hubert, consultant firm Franchise opportunity." Everything is then negotiated with the banker. "On this point, the franchisor can be of great assistance and accompany the candidate on his appointment with banking institutions. "The help of the franchisor can be valuable only if it is able to better explain some points of the concept," warns Olivier Deschamps, counsel to the firm D, M & d. otherwise, mistrust." It is not its trade bargaining capacity which should allow a file to be validated by a bank.

Photo credits: Thierry Kermarrec, head integration teaches in Mie Câline

Another option to consider in a personal finance too fair is to appeal to the franchisor as a "Business Angel". It is an opportunity offered by the Mie Câline for example. "Contribution requested for us stands at 90 000", details Thierry Kermarec, responsible for integration of the sign. "But a young which would like join us may begin by labour, and then settle in rental-stewardship from 30 000 of personal contribution and finally fully become franchise term." In this perspective, the sign, which is only three contracts for the lease-stewardship per year on average, will be even more strict in its selection of candidates. "The financial aspect is not the most important for us." We focus more to the experience of the candidate and his attachment to the values of the sign.

(1) 30 of contribution are the minimum required

Searched profiles: high capacity of appropriation of a concept photo credits: Patrice Hubert, consultant firm Franchise opportunity

Adaptability to the franchise

"The franchise system is not suitable for everyone", warns Patrice Hubert. "Some entrepreneurs in the soul can never comply." Hence the interest to conduct a personal introspection before committing and measure its strengths and weaknesses with regard to the concept. "A balance of power can help the candidate to see more clearly on its deficiencies, they are managerial, business or management of a point of sale. The interest is obviously not to lie to the franchisor or lying to yourself. Thierry Kermarec search indices of suitability of a candidate for the franchise in his professional past. "An ex-salarié sign that had the habit to protocols or specific procedures in its activity, undeniably mark points." If it is a former trader independent, I stress during the discussions on all the constraints that the franchise needed, both at the level of the products and technology or controls.

The experience of the sector

Have long experience in the sector of activity in which the candidate wishes to engage appears a priori an undeniable asset for its folder. Not so sure. "Two schools compete on this theme, with two reverse thinking upstream, but both are viable," reassures Olivier Deschamps. For example, on the housing sector, when taught by Century 21 seeks only professionally seasoned, Laforêt real estate prefers to look for novices, with common to the final success.

Photo credits: Olivier Deschamps, counsel to the firm of D, M & D

If the logic of that recruit candidates from experience in activity seems to be clear, that

prefer to neophytes is directly linked to the principle of the franchise. When providing know-how is important, as many do to candidates who have not stored "bad habits", nor does submit party all or part of the concept on their past experience. It is the choice made Monceau flowers and, to a lesser extent, Mie Câline, including candidates, if they are not bakers are still most often of restoration. "Franchisors have not to be too rigid on the experience of their candidates", advises Olivier Deschamps. "It would be incomprehensible that a good candidate with a location on the Champs-Elysées be denied membership to his only experience". A motivation without fault, to continue the honeymoon period with the franchisor

Create the franchisee by envy

"In principle, all the motivations of the candidates are good, but in practice, this is very different," assured Olivier Deschamps. Of the unemployed for two years which is unable to find work and launches free to acquire a new status, to the wife of 45 years of isolation that opens a shop to take care in the afternoon, passing by the couple who decides to change the life on a whim, proscribed by the franchise system profiles exist. The applicant to prove that he is not mount his business by spite. "However, a candidate motivated by financial reasons can be taken seriously until his ambition is compatible with the objectives of the network," says Olivier Deschamps. A not so obvious philosophy to share. "Mie Câline enjoys a significant reputation and develops on a carrier sector, which attracts many candidates. "But their first motivation should not be economic, rather than to exercise the profession", explains Thierry Kermarec. "I'm suspicious always people motivated by the desire to leave something rather than by going to our sector." A last, purely subjective test may also enter the highest motives, but this time from the franchisor to recruit a candidate: the sympathy he inspired him. "The candidate must be aware that he will be brought in contact with its franchiser regularly for perhaps 20 years." If its capital sympathy is non-existent, the franchisor may simply not want to work with him.

Photo credits: Jean-Michel Illien, Director of the Office Franchise Management

The need to be hatched

A franchisor is not an economic baby-sitter for your business. "The franchise cannot be regarded as an early retirement." "The activity requires a full time job, even if the headend provides a tool to facilitate", warns Patrice Hubert. And Jean-Michel Illien noted: "The honeymoon period between franchisor and franchisees lasts from 18 to 24 months, period during which the new Member is in a phase of learning." It is normal that it requires regular services from the franchisor. But if this practice continues beyond, it will quickly become problematic for both sides. "The detection of franchisees seeking care and excessive services is hardly detectable a priori. If during the course of disposal as more and more signs needed their future partners.

Reciprocal transparency

"A selection process transparent, rigorous and well understood by the candidate is reassuring for a future franchisee, because it allows him to move forward in his thinking, but for the existing network.". "The candidate must be satisfied that once selected, it is likely to succeed", explains Thierry Kermarec. And Patrick Deronne added: "It is to give it we want to help him with his thoughtful choices."

Photo credits: Patrick Deronne, Director of the development of Monceau flowers

A view shared by Olivier Deschamps. "The candidate should expect to be in a franchisor who will select it only because it is the right person." He must trust the franchisor on its selection criteria and not cling to a network that does not believe in his project. Alas, still too many franchisors are more time to recruit a collaborator as a franchisee, while reciprocal commitment for the future is more important. "In conclusion, Jean-Michel Illien said that"any experienced franchisor knows that an error of casting in the recruitment is more expensive to the sign that that brings him the payment of an entrance fee." "However, it may seem little obvious to expect a total transparency of its potential future franchisor, when the latter is linked to development goals which may render it less rigorous in its selection process. "The franchise is a simple and logical system, said Jean-Michel Illien. The most attractive networks should be those whose decisions are logical and transparent. "Starting with the exact understanding of the system of remuneration of the franchisor to your activity.