Copyright Copyright 2009 Data Connection Limited

Brands and products referenced herein arethe trademarks or registered trademarks of their respective holders.Copyright Copyright 2009 Data Connection Limited.Contact:Carol DanielsMetaSwitch1 (510) Erin GrohsConnect2 Communications for MetaSwitch1 (919) 554-3532 Copyright 2009, Market Wire, All rights reserved.-0-. Former Astronaut, Prominent Electronics Industry Visionaries to DeliverTechInsights' ESC Silicon Valley Keynote AddressesMANHASSET, N.Y., Jan. 20 /PRNewswire/ TechInsights today announced thatformer Apollo 13 astronaut, Thomas Kenneth "Ken" Mattingly II, Rear Admiral,USN (retired), Steve Sanghi, President and CEO of Microchip Technology Inc.(Nasdaq: MCHP), and Dr Lisa T. Su, Chief Technology Officer and GeneralManager of the Networking and Multimedia Group at Freescale Semiconductor, arekeynote speakers at ESC Silicon Valley 2009 http:// held at the McEnery Convention Center, San Jose, CaliforniaMarch 30 - April 3. Ken Mattingly: NASA - Operational ExcellenceTuesday, March 31, 9:30 am - 10:30 amAdmiral Mattingly provides an insider's view of NASA's approach to operationalexcellence and crisis management.One of the heroes of the ill-fated 1970Apollo 13 manned lunar-landing mission, he shares the details of the crisisthat occurred following the in-flight explosion later dramatized in theAcademy Award-winning film. Originally slated as the mission's Command ModulePilot, Mattingly was pulled from the Apollo 13 flight at the last minute formedical reasons but lead the ground crew's successful efforts to save hisfellow astronauts.

After retiring from government service in 1989, Mattinglyfocused on the commercialization of space with the highly successful Atlasprogram that delivered commercial launch services and systems to the privatesector. As President of the Rocket Development Company, he led thedevelopment of low cost commercial launch systems that maintainedconstellations of satellites and helped revolutionize global communications. Steve Sanghi:Embedded Systems Development: A Hidden Information-ProcessingRevolutionWednesday, April 1, 9:30 am - 10:30 amA recipient of the Arizona Entrepreneur of the Year award, Mr Sanghi ledMicrochip Technology Inc to fiscal success and industry prominence. He isco-author of the book "Driving Excellence: How the Aggregate System TurnedMicrochip Technology from a Failing Company to a Market Leader (Wiley; April2006), which details winning strategies for technology companies.Lisa Su: Embedded "On the Go" Applications: Key to Semiconductor IndustryGrowthThursday, April 2, 9:30 am - 10:30 amAs Freescale Semiconductor's CTO, Dr. Su oversees the leading embeddedprocessing solutions company's technology roadmap and global research anddevelopment (R&D) operations. Prior to joining Freescale, Su was vicepresident of the Semiconductor Research and Development Center atInternational Business Machines Corporation (IBM).A prolific author, she wasnamed in MIT Technology Review's Top 100 Young Innovators in 2002 and wasrecognized as an IEEE Fellow in 2008.Complete speaker biographies can be found at About ESC Silicon ValleyHeld in key strategic technology development locations worldwide, the EmbeddedSystems Conference is the global electronics industry's leading event.Withcutting edge product demonstrations, visionary speeches and hundreds ofessential technical training classes and accreditation opportunities, ESC isthe ideal venue for the design engineering community to learn, collaborate andrecognize excellence.

In addition, ESC Silicon Valley celebrates decades ofunique local electronics industry culture, innovation and significantcontributions to the global technology industry. For more information and toregister for our events visit http:// TechInsights ( http://) TechInsights is the global leader in media, marketing, and professionalservices for the electronics industry. We deliver results for the "Creators ofTechnology" those key influencers and decision makers involved in thedefinition, development, protection, and commercialization of technology andrelated intellectual property. As well, the technology community comes to our face-to-faceevents the Embedded Systems Conferences and Intellectual Property Symposia to share, learn, discuss, and advance the critical issues and challengesfacing the electronics industry. Finally, for those clients with a specifictechnology, or intellectual property objective we engage on a custom basisthrough our TechInsights Professional Services team Portelligent, SanguineMicroelectronics, and Semiconductor Insights.TechInsights is a division of United Business Media, a global provider of newsdistribution and specialist information services with a market capitalizationof more than $1.6B.ESC 2009 Contact:Felicia HamermanGroup Marketing Director, 516-562-5552Media Contact:Lynda KayeKaye Public SOURCETechInsightsESC 2009, Felicia Hamerman, Group Marketing Director, TechInsights,1-516-562-5552, ; or Media, Lynda Kaye of KayePublic Relations, 1-650-799-2888, . FORT LAUDERDALE, FL, Jan. 20 /PRNewswire/ - Car shopping is not high on anywoman's list of good times, even during good times.